scope of services

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MARKET ANALYSIS

Business Definition 

Target Market 

Competitive Analysis

SPA FINANCIALS

Feasibility Study

Financial Forecasts

Pre-Opening Budget

Working Capital

Recruitment and Personnel Requirements Compensation Packages and Incentive Programs

CONCEPT DEVELOPMENT

Philosophy, Concept and Identity Strategic Overview

Spatial Requirements

Spa Menu of Services

Signature Spa Treatment Development Branded Product Development Service and Product Pricing

FACILITY DESIGN DEVELOPMENT

Design Briefs

Guest flow considerations

Spatial Program Developments

Occupational, Health and Safety Considerations Review & Appraise all Spa Design and Drawings Facility Design through build in collaboration with selected Architect and General Contractor

Furniture and Fixture Recommendations

Spa and Fitness Equipment Recommendations

Spa and Guest Supply Recommendations Coordination of Materials and Finishes

Cabinetry Specifications Reception and Retail Layout Reservations Software Recommendations

Liaison with Designer and Technicians on Plumbing, Electrical and Lighting Specifications and Installation

SPA BUSINESS OPERATIONS

Service Standards and Operating Procedures

Organisational Charts

Job Descriptions and Job Duties

Operations and Employee Manuals

Client Flow, Policies and Procedures

Recruitment, Hiring and Training assistance

Reporting, Inventory & Purchasing Systems

Product and Equipment Recommendation

Vendor Negotiations

Training and Set-up for products, treatments and operating systems

Design collateral for all back-of-house collateral - consultation forms, staff appraisal forms, checklists, etc.

MANAGEMENT SOLUTIONS

Full facility management

Design Support Programs specific to site On-going Spa Management

Human Resource Support

Retail Sales Strategies

Purchasing and Inventory Strategies Recruitment Support

On-going Training Solutions

Sales and Marketing Support

Public Relations Support

Secret Shopping Audits

PR AND MARKETING SUPPORT

Photography briefs

Marketing Plan assistance

Strategies to generate guest traffic

PR, Launch and Press Kit assistance

Design front-of-house collaterals, logos, gift bags, appointment cards, gift cards and vouchers, wrapping etc.